Serie A: AC Milan become fourth Italian club to launch a Chinese version of its website

AC Milan (Serie A TIM) are launching a Mandarin version of their website (cn.acmilan.com), announced the club on 11/03/2016. This section of the site will share club news, interviews, photos and videos. AC Milan began, in 2015, creating accounts on the Chinese social networks Weibo (microblogging platform), WeChat (instant messaging platform), and Youku (video hosting platform), where the Italian club has over half a million fans.

This site was created by the Shanghai-based agency Mailman Group. AC Milan has also partnered with the Chinese sports portal Hupu.com, which draws more than 30 million unique visitors each month, 10% of which follow the forums for the club.

"Milan today has over 370 million fans worldwide, a third of which are represented by fans in China. With the launch of cn.acmilan.com, we intend to reduce the distance between the club and the many fans in China, who for years have shown affection and passion for the Rossoneri colours, and provide them with news, videos, updated and exclusive content to experience Milan as they never have before," announced Barbara…