Germany: Ergo (insurance) becomes the first official partner of the DFB-Pokal in the 2016-2019 cycle

The German insurance company Ergo has become an official partner of the DFB-Pokal for the 2016-2019 period, announced the DFB on 14/03/2016. This is the first of six official partnerships for the German Cup during the 2016-2019 period.

Ergo are entitled to visibility on the LED and static advertising boards as well as the rights to launch marketing activations both inside and outside the stadiums for the 63 matches in the competition, each season. The company can also use the logo and brand of the DFB-Pokal for its own marketing campaigns and media communications. Ergo will also receive an allocation of tickets and hospitality services for German Cup matches.

Ergo was a partner of FC Schalke 04 (Bundesliga) until the end of the 2014-15 season. The group is also a partner of the German basketball, handball and volleyball federations. The Belgian subsidiary of the Ergo is a partner of the URBSFA, the Belgian Football Federation.