Juventus partner with digital platform Luvfans to launch a social network dedicated to the club

Juventus (Serie A TIM) have partnered with Luvfans (Chinese digital platform) to create a social network entirely dedicated to the club, announced the latter on 14/03/2016.

Fans will find information about life at the club in the form of photos, videos and interviews. Competitions are also available for fans to enter, with the chance to win a trip to Turin to attend a home match of the club. The platform also has an integrated shop where fans can buy official Juventus products, specially designed for the Chinese market.

"China represents an enormous catchment area. There are millions of fans who regularly follow us on social media. Until now, we've been lacking a tool that brings them all together and provides a single reference point. Now that we've built this official platform, our Chinese fans will have the opportunity to join a huge community that we'll be dedicating a great deal of time and attention to," announced Federico Palomba, head of marketing and digital at Juventus.

The Italian club has more than 1.95 million followers on the Chinese social networks Tencent and Sina…