Serie A: Juventus use three Instagram influencers to promote its stadium experience

Juventus (Serie A TIM) launched the hashtag #PointOfJu during its match against US Sassuolo Calcio (1-0, 39,690 spectators at Juventus Stadium in Turin, ITA), on 11/03/2016. This operation aimed to promote the Juventus Stadium by having three Instagram influencers take pictures from different places of the enclosure, on the theme "Architecture and Perspective" and publish them with the hashtag "#PointOfJu" on this social network for sharing images and videos.

The operation will be repeated during all remaining home matches of Juventus in the 2015-16 season, against Empoli FC (Matchday 31 on 02/04/2016), USC Palermo (Matchday 33 on 17/04/2016), SS Lazio (Matchday 34 on 20/04/2016), Carpi FC 1909 (Matchday 36 on 01/05/2016) and UC Sampdoria (Matchday 38 on 15/05/2016).

The Juventus Stadium was inaugurated on 08/09/2011, and in 2015-16 recorded the best fill rate (93%) in the Serie A TIM, with an average attendance of 38,154 spectators per game, on a capacity of 41,000 seats.

• Juventus are in first place in the 2015-16 Serie A TIM after 29 matchdays, with 67 points (21 wins, 4 draws…