Asia: Chelsea sign a 3-year partnership with Nitto Tires in Thailand

News Tank Football - Paris - News #6492 - Published on 04/06/13 at 09:00
©  D.R.
©  D.R.

Developing Chelsea's presence in the Asian market is the goal of the three-year partnership that has been signed between the London club and the Thai subsidiary of the tyre manufacturer Nitto Tires on the 03/06/2013. The value of the deal has not been disclosed. The brand will be particularly involved with the Chelsea FC Soccer School in Bangkok that organises football camps for children.

Nitto Tires will also participate in the organisation of Chelsea's summer tour of Asia, having last visited in 2011. The club are due to play a match against Singha All-Star in Bangkok on 17/07/2013. They will then travel to Kuala Lumpur (Malaysia) on 21/07/2013 and Jakarta (Indonesia) on 25/07/2013.

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"This clearly shows our dedication in reaching out to our Thai fans" (Adrian New, Chelsea FC)

"Chelsea FC’s official website has been available in Thai since our last Asia Tour in 2011. We are also posting in Thai on our official Facebook page…

©  D.R.
©  D.R.

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