adidas: Paul Pogba, the French international of Juventus, becomes an ambassador of the brand

News Tank Football - Paris - News #64948 - Published on
©  adidas
©  adidas

The German sports equipment manufacturer adidas has signed a "long term" partnership contract with Paul Pogba, the French international of Juventus (Serie A TIM), on 16/03/2016, the day after his 23rd birthday (born 15/03/1993, in Lagny-sur-Marne, Seine-et-Marne, FRA).

"This is the first sponsorship contract I sign with an equipment brand, and it is a very important decision for me. I chose adidas because we share the same passions and values. They have the same style as me, on the field but also off the field," said Paul Pogba.

The amount of the contract could reach €40m over 10 years (€4m per year), according to the Italian daily La Gazzetta dello Sport on 20/02/2016.

adidas: a shoe model in the image of Paul Pogba

  • Paul Pogba: the model "ACE 16+ PURECONTROL" adidas in his likeness - ©  adidas
    The partnership between adidas and Paul Pogba has been activated by launching the first football boots in his likeness, created jointly by the player and the brand.
  • This is an exclusive shoe model, the "ACE 16+ PURECONTROL", in black…
©  adidas
©  adidas

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode