China: CCTV acquires one Saturday night match per week of the 2016 CSL season for its channel CCTV5

CCTV, China's largest network of public TV channels, has acquired the broadcasting rights in China for one match on every Saturday night during the 2016 CSL season, on 15/03/2016.

These rights were acquired through the Chinese media rights agency Ti'ao Dongli Sports Media Ltd. (owned by the investment fund China Media Capital, led by businessman Li Ruigang), which won the tender for the domestic TV rights of the Chinese Super League for the 2016-20 period, on 25/09/2015. Ti'ao Dongli will pay a guaranteed minimum of 8bn yuan (€1.1bn as of 21/03/2016) over the five seasons of this period.

In addition to this agreement, CCTV 5, the sports channel of the CCTV group, will broadcast a further 20 Saturday matches throughout the season. The agreement stipulates that CCTV 5 must broadcast one home match of each of the 16 teams in the league throughout the season.

The 2016 CSL season began on 04/03/2016.

• The marketing agency IMG, a strategic partner of the Chinese Super League, obtained the marketing rights of the Chinese championship for 10 years in 2012.
• The agency IMG and the CCTV…