Liga BBVA: Nivea Men (cosmetics) becomes a regional partner of Real Madrid CF in South Africa

Nivea Men, the cosmetics brand owned by the German group Beiersdorf, has become a regional partner of Real Madrid CF (Liga BBVA) in South Africa, on 16/03/2016. The agreement was signed on the same day between representatives of the South African subsidiary of Beiersdorf in Johannesburg (RSA).

The Madrid players Gareth Bale (WAL), Marcelo (BRA), Dani Carvajal and Isco (ESP) are featured in a Nivea Men advertising campaign, which was first broadcast on South African television on 21/03/2016. The brand will also organise a competition for 100 South African fans of Real Madrid to win trips to Spain to attend a training session of the team as well as a match at the Santiago Bernabeu (85,000 seats).

Nivea Men has been a partner of Real Madrid in Spain since 22/02/2013.