Huawei: Argentina international Lionel Messi becomes a global ambassador of the Chinese brand

The Argentina international Lionel Messi (FC Barcelona, Liga BBVA) has become a global ambassador for Huawei, the Chinese smartphones and electronics manufacturer, on 18/03/2016. The contract will last three years (until 2019), with an annual payment of €5m, according to the Spanish media, on 13/03/2016.

The partnership between Lionel Messi and Huawei was formed in mind of the two parties' shared value of excellence in their respective fields. "Lionel Messi will help our brand to encourage people who persevere and innovate to achieve excellence, particularly in the European, Asian and Latin American markets where Huawei is investing strongly," said Kevin Ho, president of handset business at Huawei Consumer Business Group on 18/03/2016.

The promotional material of the partnership features the slogan and hashtag #ConnectingGreatness.