Switzerland: Volkswagen extends its partnership with the Swiss Federation until 2020

The German automaker Volkswagen has extended its partnership with the ASF, announced the Swiss Federation on 21/03/2016. The agreement, which began ahead of the 2014 World Cup and was due to expire at the end of Euro 2016, was extended until the summer of 2020.

As part of this partnership, Volkswagen are entitled to visibility on the advertising boards during home matches of the Swiss national team, as well as on ASF media communications. Several players from the national team also will feature in a Volkswagen advertising spot in Switzerland to promote its 2016 summer range, called "Allstar - Sondermodelle" ("Allstar - Summer models"). This media campaign, launched ahead of Euro 2016, has also been used in France and Germany in particular, two countries where Volkswagen is also a partner of the national federation.

Since the partnership with the Swiss Federation began on 01/01/2014, Volkswagen has supplied the Swiss team with a range of vehicles. The Swiss national team generated nearly 11.9 million Swiss francs (€9.9m) in sponsorship revenue in the 2014 financial year, from 01/01…