Sportem 2016: "Licensing allows a brand to become better known" (C. Rousseau, Troisième Ligne)

"Licensing allows a brand to be present on multiple networks at the same time, apart from the sale of products in store, and certainly to perfect its marketing strategy and to become better known as a brand. Licensing is a powerful tool for development," said Christophe Rousseau, founder of the French agency Troisième Ligne, which specialises...