Digital: Juventus and its sponsor Randstad (HR) recruit an intern via a mini-series on the internet

Randstad, the Dutch recruitment and human resources company, launched the "Randstad is looking for Ju" operation on 29/01/2016. This scheme lead Juventus (Serie A TIM) to recruit Valerio Gori (25 years old) as an intern in its consumer marketing and fan relationship management department, on 17/03/2016.

Randstad is an official partner of the Turin club and activated its partnership through this operation, which consisted of a mini web series dedicated to the recruitment of a future Juventus intern. The recruitment process -- which included defining the profile the club were looking for, a selection of seven candidates, interviews, and finally the presentation of the candidate to their new colleagues -- was filmed over five episodes and shared on the official Randstad and Juventus social networks accounts and video platforms (including YouTube, with 33,500 cumulative views on the official Juve channel as of 25/03/2016).

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Randstad

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