Copa Libertadores: Santander extends deal as the official bank of the competition until 2018

The Spanish bank Santander has agreed a three year extension to its partnership with the Bridgestone Copa Libertadores, the equivalent of the CONMEBOL Champions League, announced the Argentine newspaper Urgente24 on 16/03/2016 and the Brazilian newspaper Maquina do Esporte on 18/03/2016.

Santander, the official bank of the 2012 to 2015 editions of the Copa Libertadores, has now extended its partnership until 2018. The Spanish banking group was the title sponsor of the competition from 2008 to 2011 before being replaced by Bridgestone, the Japanese tyre manufacturer.

Santander was also a major partner of the Copa America 2015. These partnerships make Santander the third most recognised brand for football consumers in Latin America, behind Coca-Cola (beverages) and Visa (credit card), said Urgente24, on 16/03/2016.

Santander launched a new advertising campaign for the Copa Libertadores on 11/03/2016

• Santander launched a new advertising campaign in Latin America for the Copa Libertadores on 11/03/2016.
• Although the group has not officially confirmed the extension of its…