Spain: CSM Sports & Entertainment becomes the exclusive agency for LaLiga's commercial rights

News Tank Football - Paris - News #65860 - Published on 31/03/16 at 11:44
©  LaLiga
©  LaLiga

CSM Sports & Entertainment, a British marketing and media rights agency, has become the sole agency in charge of the international commercial and sponsorship rights to LaLiga, announced the Spanish League on 29/03/2016.

CSM will work with LaLiga to manage the international commercial and sponsorship rights of the Spanish League, and will assist in its strategic international marketing activities. "CSM's appointment by LaLiga represents significant further growth by the group into global football," stated LaLiga.

The Spanish League has sales offices in Dubai (UAE), New York (United States) and Johannesburg (South Africa). The league plans to open an office in China soon.

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©  LaLiga
©  LaLiga

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