Italy: Changhong (electronics) to be on LED advertising boards in 12 stadiums in Serie A and Serie B

Changhong, the Chinese manufacturer of consumer electronics (TVs, mobile phones, refrigerators, air conditioners, and more), has received advertising visibility in 12 stadiums in the Serie A TIM and the Serie B, announced the marketing and media rights agency Infront Sports & Media on 30/03/2016.

The agreement was signed by Infront Italy, marketing agency for 18 clubs in the first and second Italian divisions in 2015-16 (see below). The 12 Italian clubs concerned via the partnership with Changhong are:
• Serie A TIM: AC Milan, Udinese Calcio, US Citta di Palermo, Genoa CFC, UC Sampdoria, Carpi FC 1909 and AC Chievo Verona
• Serie B: Cagliari Calcio, Bari FC 1908, AC Cesena, AS Livorno Calcio and Brescia Calcio

As part of this agreement, Changhong gets visibility on the LED advertising boards during home games of the 12 clubs, starting from the next matchday of the Serie A (Matchday 31, from 02 to 04/04/2016) and the Serie B (Matchday 34, from 01 to 04/04/2016). Changhong also obtains hospitality packages in these 12 stadiums. The duration of the partnership was not specified, but…