FC Barcelona: the partner Beko launches its new communication campaign for Barça at El Clasico

"Beko - official partner of your daily life" is the new global communication campaign unveiled by the Turkish manufacturer of household appliances, on 31/03/2016. The campaign "shows Beko responding to new lifestyles and the needs of consumers, but also the frustrations encountered in everyday life. Beko offers solutions which present real added value through a wide range of effective and innovative products", stated the brand, a premium partner of FC Barcelona (Liga BBVA) from 2014-15 to the end of the 2017-18 season (amount: €10m per season).

Throughout the 2016 year, a series of films about Beko products will be deployed on television in over 30 countries. In parallel, the brand's films will premier on YouTube in several key markets. Finally, the brand will provide a 360° presence (digital, press, billboards, etc), "in order to reach more customers and increase its visibility".

Beko: new film of the brand

Beko activate its partnership with FC Barcelona to accompany its new global communication campaign

• Any football-related activity will position Beko as "Official…