Denmark: Two Circles to help Federation to better understand the expectations of fans and players

The British marketing studies agency Two Circles will assist the DBU in the study of its fans and core players, said the Danish Federation on 05/04/2016. This data collection work will then allow the DBU to better define its engagement strategy with its supporters and its players.

Two Circles will also help the Danish Federation develop new products and new experiences, and increase the awareness football throughout Denmark. "Having a clearer picture of any stakeholder's preferences allows us to build new experiences and products which match the football fans' wishes and expectations," stated Katja Moesgaard, CEO of the corporation DBU A/S.

"The DBU’s forward thinking approach to working more effectively with data provides unique opportunities to achieve their goals in fan engagement, partner activation and football participation," said Kristian Gotsch, EMEA client services director at Two Circles.

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Partners of the DBU

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