Premier League: Astra Otoparts becomes a regional partner of Manchester City in Indonesia

Astra Otoparts, an Indonesian manufacturer of spare parts and batteries for automobiles, has become a regional partner of Manchester City FC (Premier League) in Indonesia, on 07/04/2016. Neither the duration nor the financial details of the partnership were disclosed.

Astra Otoparts became the first regional partner of Man City in Indonesia. As part of the agreement, Astra Otoparts will be able to use the image of the club and its players in ads on television and on digital platforms. Games and draws to win exclusive products and "money can't buy" experiences will be set up, and co-branded products of Manchester City Astra Otoparts will also be placed on the market.

"Football is a favourite sport for many people in Indonesia, regardless of age or demographic. Therefore, having a partnership with Manchester City Football Club will allow us to get closer to our potential consumers and to strengthen our commitment to globally introducing our brands, ASPIRA and GS Astra," said Yusak Kristian, director of Astra Otoparts, on 07/04/2016.