Copa America Centenario: InBev (beer) and Delta (airline) become official partners

The Belgian conglomerate Anheuser-Busch InBev, which specialises in beer brands, and the US airline Delta Air Lines have become official partners of the Copa America Centenario on 07/04/2016. The two companies join the US groups Coca-Cola (soft drinks), Sprint (telecommunications), State Farm (insurance) and Nike (sports equipment) among the sponsors of the competition.

AB InBev and Delta Air Lines may use the image rights of the competition in their marketing campaigns and also have visibility on advertising boards of the 10 stadiums of the Copa America Centenario, as well as on all of the tournament media communications.

The partnership was negotiated by Soccer United Marketing, a subsidiary of MLS, which shares the worldwide distribution of media and marketing rights to the Copa America Centenario with the agency IMG: the two companies have guaranteed the organisers (CONMEBOL and CONCACAF) a minimum audiovisual and sponsorship income of $20m (€17.5m as of 12/04/2016), according to the US economic media outlet Bloomberg on 07/04/2016.