NBA: Nike launches a digital activation for the final game of Kobe Bryant, on 13/04/2016

Kobe Bryant, the basketball player of the Los Angeles Lakers, will play the final game of his NBA career against the Utah Jazz on 13/04/2016 at 19:30 local time (04:00 CET on 14/04/2016) at the Staples Center in Los Angeles (California, USA). Nike, the sports equipment brand of Kobe Bryant, has implemented a digital activation for this occasion, under the hashtag #MambaDay; The Black Mamba is the nickname of the American player, who is 37 years old.

The American brand has published, via its official social network accounts on 08/04/2016, a video entitled "Do not Love me. Hate me", in which Kobe Bryant encourages his fans to make every effort to achieve excellence.

The sports equipment manufacturer has released a second video, on 10/04/2016, entitled "Nike Athletes Salute Kobe Bryant" in which 34 major sports stars, including the tennis players Roger Federer and Rafael Nadal, the basketball players LeBron James (Cleveland Cavaliers) and Kevin Durant (Oklahoma City), footballers Andres Iniesta and Neymar (FC Barcelona), among many others, pay homage to the career of Kobe Bryant and…