Euro 2016: Continental launches a UK digital activation for the chance to win matches tickets

Continental, tyre manufacturer, is launching a digital activation of its partnership as official sponsor of Euro 2016, announced the UK subsidiary of the German brand on 29/03/2016.

This activation is a virtual journey, reserved only for Internet users located in England, which takes them from their home to the Stade de France thanks to the Google Street device, along with the former England international David James (53 caps). At the end of the trip, each fan must guess the length of the route to try to win tickets to Euro 2016. To take part in this promotion, English fans should visit the site "www.gettingtothegamesafely.com" before 18/04/2016.

"We wanted to celebrate the partnership as well as reinforce ‘Getting To the Game Safely’, the overarching statement we communicate through all of our football activities. The Getting To the Game Safely game is an engaging user experience that fulfils our aim to highlight road safety, as well as give fans the chance to go to France to watch the games," said Peter Robb, the marketing communications manager of Continental Tyres.

Two tickets to…