Bundesliga: AB InBev (beer group) extends as a top sponsor of Werder Bremen until 2020-21

The Belgian beer conglomerate Anheuser-Busch InBev has extended, for five seasons, as a top sponsor of SV Werder Bremen (Bundesliga), on 13/04/2016. The current contract, which expires at the end of the 2015-16 season, is now extended to the end of the 2020-21 fiscal year. The annual amount is estimated at between €1.5 and €2m by German media.

Several brands of AB InBev group are highlighted in the partnership with Werder Bremen:
• Haake-Beck, served at the Weser Stadion (42,100 seats) and used for communications at the regional level;
• Beck's, for joint communications in Germany and abroad;
• Beck's Blue, an alcohol-free beer that is displayed on the LED advertising boards at the Weser Stadion.

The headquarters of AB InBev Germany and Beck's brewery are located in Bremen. Beck's developed the beer "Haake-Beck 12" specially for fans of Werder: the beer is sold at the Weser Stadion and the regional points of sale.

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