Euro 2016: Orange unveils sponsorship platform "Orange sponsors you", and further activations

The French group telecommunications Orange has unveiled its new sponsorship platform -- "Orange sponsors you" -- and its communication campaign for Euro 2016, at a press conference in Paris (FRA) on 14/04/2016 with Stéphane Richard, CEO of Orange, and Jacques Lambert, president of EURO 2016 SAS. Orange, previously a partner of Euro 2012, became a global sponsor of Euro 2016 and the official telecommunications provider of the tournament, on 28/10/2015.

The new sponsorship platform promises to place the fans "in the spotlight" and at "the centre of the game". Among the activations, Orange will deploy the operation "Fan of the Match", which will highlight a supporter at each of the 51 games of Euro 2016, and which will be rewarded via "money can't buy" prizes. As of 29/05/2016, the new advertising campaign of Orange will see the former French international Zinedine Zidane (now the manager of Real Madrid CF, Liga BBVA) assume the role of "manager" of the best fans in the world.

"Euro 2016 will be the most connected sporting event in history" (Stéphane Richard, on 14/04/2016)

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