Euro 2016: Continental thanks the "designated driver" and offers tickets to the final

Continental UK, the tyre manufacturer, launched a new activation as part of its partnership with Euro 2016 on 20/04/2016, announced the UK subsidiary of the German brand on 15/04/2016. The campaign, entitled "Designated Drivers" (as in those who do not consume alcohol so as to be legally able to drive), will be adapted to television, radio and...