The US fund Fidelity Management & Research invests $55m (€48.7m) into the WME-IMG agency

Fidelity Management & Research Co., a US investment fund, has invested $55m (€48.7m) into WME-IMG LLC, the US agency specialised in career management as well as media rights and marketing, on 20/04/2016.

This new investment follows the stake of the Japanese group Softbank, which invested $250m (€223m at the time) into WME-IMG LLC on 23/03/2016. The media rights and marketing agency IMG was acquired by the companies Silver Lake Partners and WME (William Morris Endeavor Entertainment) for $2.3bn (€1.7bn at the time) on 18/12/2013 (see below).

WME-IMG acquires two marketing agencies, Fusion Marketing and IMG Live, on 18/04/2016

• WME - IMG LLC announced the acquisition of two marketing agencies, Fusion Marketing and IMG Live, on 18/04/2016.
• Fusion Marketing manages marketing campaigns around experiential events, as well as social and digital activations for brands.
• IMG Live specialises in creating brand experiences to activate the sponsorships of its customers (sports brands and actors, entertainment and lifestyle).
• "Fusion Marketing and IMG LIVE are key players in the experiential…