Copa America Centenario: Samsung, Tag Heuer and Makita become official partners of the competition

The Korean group Samsung (electronics), the Swiss company Tag Heuer (watches) and the Japanese company Makita (tools) have become official sponsors of the Copa America Centenario, as reported on 19/04/2016. They join the American companies Coca-Cola (soft drinks), Sprint (telecommunications), State Farm (insurance), Nike (sports equipment) and Delta Air Lines (airline), as well as the Belgian brewer Anheuser-Busch InBev, as sponsors of the competition.

Samsung, Tag Heuer and Makita can use the image rights of the competition in their marketing campaigns and also have visibility on the advertising boards of the 10 stadiums of the Copa America Centenario as well as all on the tournament's media communications. The three companies also benefit from marketing and hospitality rights packages.

The partnership was negotiated by Soccer United Marketing, a subsidiary of the MLS, which shares the distribution of the marketing and media rights to the Copa America Centenario with the agency IMG Worldwide: the two companies have guaranteed the organisers (CONMEBOL and CONCACAF) audiovisual…