Sportradar AG (sports data) acquires The Sportsman Media Group (agency)

The Swiss company Sportradar AG, who specialise in monitoring athletes and sports betting data, has acquired the German agency The Sportsman Media Group by purchasing the shares of its two founders, Thomas Krohne and Karl Wieseneder, on 21/06/2016. The agreement must still be ratified by the competition authority, but should be in effect in June 2016.

As part of the transaction, Sportradar also acquired Laola1.tv (international sports Web TV), Laola1 Multimedia (the operator of one of the biggest Austrian media sites and services for clubs and organisations) and unas media productions (production platform for live streaming and videos).

"Although we already provide the market-leading offering in data, odds and trading services, this agreement marks a shift. It will upgrade our audiovisual portfolio and will ensure that our clients will have the broadest and best range of solutions to choose from, whether on an individual basis, or whether on a bespoke bundle of solutions basis. But it also provides a unique opportunity to explore new synergies where we can cross-pollinate our…