Stoke City: bet365 (betting) naming partner of the stadium until 2023, shirt sponsor until 2019

The British betting and online gaming operator bet365, the owner and shirt sponsor of Stoke City FC (Premier League), has received the naming rights to the stadium of the club for six years, on 21/04/2016. Stoke City will play in "bet365 Stadium" from the 2016-17 season (until the end of the 2022-23 fiscal year).

The enclosure of the "Potters", inaugurated on 30/08/1997, has been called the Britannia Stadium since then, after the conclusion of an agreement with the British insurer naming Britannia (bank group) for an initial period of 10 years (later renewed), and an annual amount estimated at £1m (€1.27m as of 22/04/2016).

bet365 has also extended its shirt sponsorship of Stoke City FC for three additional seasons, until the end of the 2018-19 fiscal year. The British operator, whose headquarters are in Stoke-on-Trent (largest private employer in the city), has sponsored the shirt the of the club from 2012-13 (annual amount: £2m, or or about €2.55m).

bet365 Stadium: capacity to be increased to 30,000 places by 2017-18