PSV Eindhoven: Energiedirect.nl becomes the shirt sponsor for the 2016-2019 period (€6m per year)

The Dutch energy supplier Energiedirect.nl has become the shirt sponsor of PSV Eindhoven (Eredivisie) for the 2016-2019 period, on 21/04/2016. The annual amount is €6m, excluding bonuses linked to sporting performance of the Dutch club.

Energiedirect.nl is currently the fourth largest actor in the energy market in the Netherlands. The company, founded in 2002, will rely on the visibility and awareness achieved through this partnership to become the third largest actor in the market.

Energiedirect.nl succeeds Philips, a Dutch technology company specialising in public lighting and health products, which appeared on the shirt of PSV Eindhoven since 1982 and until the end of the 2015-16 season (annual amount of last contract: €7m). PSV (Philips Sport Vereniging) was created by the Philips group in August 1913. The company retains the naming rights to the stadium, the Philips Stadion (35,000 places) until 2025-26.