Premier League: Swiss company Tag Heuer is Official Timekeeper and Official Watch (2016-2019)

The Swiss watchmaker Tag Heuer has become the Official Timekeeper and Official Watch of the Premier League, under an agreement which covers three seasons, 2016-17 to 2018-19, announced the brand on 26/04/2016. This agreement was presented in two simultaneous press conferences in Hong Kong and London.

Tag Heuer gets visibility during broadcasts of the Premier League, and on the panel of the fourth referee -- which indicates substitutions and additional time -- which will focus on the Tag Heuer Carrera model. The watchmaker is also working with the organisation of professional referees in the Premier League (PGMOL) to produce a dedicated connected watch for their use.

"Our partnership with the Premier League seals the important and strong involvement in football of TAG Heuer. We are particularly proud and pleased about this partnership, as it will be key in the promotion of our brand and its football activities in Asia and in the whole world," said Jean-Claude Biver, CEO of Tag Heuer, on 26/04/2016.

A partnership announced simultaneously in Hong Kong and London

• …