Sponsoring: Birmingham City FC announce sponsorship deal with Nicolites (electronic cigarettes),

Nicolites, a brand of electronic cigarettes have been unveiled as Birmingham City FC's main shirt sponsor for the 2013/14 season, the club announced on the 13/06/2013. The company replace the EZE Group who were the 2012/13 sponsors.

Along with this deal, Nicolites will allow Birmingham City's charity partner "Help Harry, Help Others",

Birmingham said the link with last season’s official charity partner, will continue, with Nicolites allowing "Help Harry Help Others" carry its logo on the front of all junior, infant and baby shirts in 2013/14.

“As a Birmingham-based company we are proud to be able to support Birmingham City FC. We have grown our business in the city, invested in the region and created jobs. This new partnership demonstrates our commitment to the West Midlands region and to one of its largest football clubs," said Nikhil Nathwani, Nicolites' managing director on 13/06/2013.

• "We are keen to ensure that our products are in no way targeting young children. Our products are for adults that already smoke, who are looking for a tobacco free alternative." said the…