Germany: Schwarzwaldmilch (dairy products) becomes shirt sponsor of SC Freiburg for 2016-17

Schwarzwaldmilch, a dairy cooperative based in Freiburg (Baden-Württemberg, GER), has become the shirt sponsor of SC Freiburg (2.Bundesliga) for the 2016-17 season, on 27/04/2016. The club are currently in first place in the German second division after 31 matchdays in 2015-16 (66 points) and is guaranteed to play, at least, the promotion/relegation play-off with the club which finishes in 16^th in the Bundesliga at the end of the season.

The partnership was negotiated by Infront Sports & Media, the exclusive marketing agency of SC Freiburg. The agreement is valid both for the 2.Bundesliga and the Bundesliga, depending on which division the club will play in during 2016-17. Schwarzwaldmilch succeeds the Bavarian dairy group Ehrmann, the shirt sponsor of SC Freiburg since 2009-10 and until the end of the 2015-16 season (annual estimated amount of €2.5m in the Bundesliga, €1 million in the 2.Bundesliga).

As part of the agreement, Schwarzwaldmilch also receives visibility on the static and LED advertising boards, as well as 3-D carpeting behind the penalty areaa at the…