Italy: over 1 million subscribers and 600,000 visitors on the OTT platform Mediaset Premium Play

Mediaset Premium Play, the free-TV and pay-TV OTT platform owned by the Italian group Mediaset, has received more than 600,000 unique visitors per month for its football content (particularly the Champions League for which Mediaset acquired the rights for the 2015-2018 period on 10/02/2014), announced Accenture, the American information technology and operations consulting firm who is the provider of the platform, on 28/04/2016. This figure equates to double the debut audience peak recorded in July 2015.

“Mediaset Premium reaching one million subscribers with this new service in only three months, leveraging the cloud, is a major achievement in the video broadcast industry,” said Franco Ricci, CEO of Mediaset Premium.

The OTT platforms market is growing by 19% annually based on analysis by Accenture. Estimated at €2.76bn in 2015, it is expected to reach €4.66bn in 2018.

Mediaset Premium Play uses the cloud computing and video technology of Accenture

• The OTT platform Mediaset Premium Play uses Accenture cloud computing technology, as well as Accenture Video Solution which provides…