Premier League: Carling becomes the official beer of the English Premier League for 2016-2019

The beer brand Carling has become an official partner of the Premier League for the 2016-2019 cycle, on 03/05/2016. The brand was the first title sponsor of the English Premier League from 1993 to 2001 and the title sponsor of the English League Cup (Carling Cup) from 2003 to 2012. Carling succeeds the Danish beer brand Carlsberg as the official beer of the Premier League during the 2013-2016 cycle.

"Carling have some exciting plans for engaging fans in pubs and homes across the country and their track record of sponsoring top-level football, including the Premier League itself, will make them a great fit as our official beer partner," said Richard Masters, CEO of the corporation that manages the English first division, on 03/05/2016.

"Carling and the Premier League are both great British brands who are proud to play a role in the nation's conversations. This is the perfect partnership for us as it represents a point of passion for our consumers, can deliver scale, and is befitting of a number one brand within its category," adds Jim Shearer, director of the Carling brand within…