USA: NBC and Snapchat agree a deal to broadcast highlights of the 2016 Rio Olympic Games

Snapchat, the photo and video sharing application, has concluded a non-exclusive agreement with NBC, the television network owned by the Comcast group, to allow the application to broadcast highlights of the Rio de Janeiro Olympic Games (Brazil) every day in the United States, from 05 to 21/08/2016, using images provided by NBC, announced the Bloomberg website on 29/04/2016.

"We have never allowed the distribution of any game highlights off NBC’s own platforms. But Snapchat really effectively reaches a very important demographic in the United States, and is very important to our efforts to assemble the massive audience that will show up to watch the Olympic Games," said Gary Zenkel, president of NBC Olympics.

This contract covers only the broadcasting rights in US territory for which Comcast paid "about $1.23bn" (€1.07bn), according to Bloomberg. Similar agreements could also be reached with Facebook and Twitter.

• Snapchat will not pay NBC for the rights, but will share the advertising revenue, which NBC will negotiate.
• The agreement does not include live streaming rights which…