Liga: FC Barcelona choose the Van Wagner agency to find sponsors of the Espai Barça project

FC Barcelona (Liga BBVA) have tasked Van Wagner Sports and Entertainment to find potential sponsors and naming rights holders for the future sites of its Espai Barça project, announced the US marketing rights agency, on 05/02/2016. The Espai Barça project includes the renovation of the Camp Nou whose capacity will increase to 105,000 places, as well as the Palau Blaugrana arena which will increase to 12,000 capacity. A youth team stadium, parking facilities and commercial areas are also part of the plan submitted on 21/04/2016 by the Catalan club. Work will begin during the 2017-18 season and will end in 2021-22.

"Espai Barça represents the commitment of FC Barcelona to offer engaging and innovative commercial formulas to show its partners. It is a platform that will integrate new sponsors into a massive and historic regeneration in the heart of Barcelona and Catalonia, as well as provide a way of gaining global exposure and access to an incredibly passionate fan base," said Jeff Knapple, CEO of Van Wagner Sports & Entertainment.

"For us, Van Wagner Sports & Entertainment…