Premier League: PAK Lighting becomes an official partner of Manchester City in China

News Tank Football - Paris - News #68670 - Published on
©  mcfc.co.uk
©  mcfc.co.uk

PAK Lighting, the Chinese manufacturer of lighting solutions for indoor and outdoor areas, has become the official lighting partner of Manchester City FC (Premier League) in China, on 05/06/2016. The duration or the amount of the partnership were not disclosed.

The agreement was unveiled at a ceremony in Guangzhou (CHN), which was attended by Sun Jihai, the former Manchester City player and current club ambassador in China. As part of the partnership, both parties will launch activations with fans of the club in China, which will begin with the Man City pre-season tour of China (the club will play Manchester United FC at the Olympic Stadium in Beijing on 25/07/2016, and Borussia Dortmund in Shenzhen on 28/07/2016, as part of the International Champions Cup).

PAK Lighting is also entitled to visibility on the LED advertising boards at the Etihad Stadium (55,000 seats) and on digital platforms of the club. The Chinese group will also use the club's image in its digital communication campaigns in China.

©  mcfc.co.uk
©  mcfc.co.uk

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