Ligue 1: Vacansoleil (tourism) extends its shirt sponsorship of LOSC Lille until 2016-17

Vacansoleil, the Dutch camping group, has extended its deal as an official partner and shirt sponsor (back of the shirt) of LOSC Lille (Ligue 1) for one season, on 10/05/2016. The partnership began in 2014-15 and was due to finish at the end of 2015-16 but has now been renewed until the end of the 2016-17 season.

The agreement was negotiated by the agency Infront Sports & Media, the marketing manager of LOSC Lille. Under the partnership, Vacansoleil are entitled to visibility on the advertising boards (fixed and LED) at Stade Pierre-Mauroy (50,083 seats) and will launch marketing activations (such as competitions with VIP holidays as prizes) and media campaigns.

"The high end campsite holiday organiser is now more connected than ever to "Les Dogues" (The Great Danes, the nickname of the club). At the start of the new season, there will be a more innovative and enhanced package in terms of visibility, sponsorship and actions than previously imagined," said LOSC Lille on 10/05/2016.