adidas: reducing its number of teams under contract; Chelsea will pay €50m for its early termination
The early termination of its partnership with Chelsea FC (Premier League) "will allow adidas AG to continue to implement its sports sponsorship strategy, as defined in its strategic plan 'Creating the New'. Under this plan, adidas AG will partner with fewer assets on a team level," said the German kit supplier on 11/05/2016.
On the same day...