Euro 2016: Carrefour launches Playback Challenge, digital activation of its partnership with the FFF

Carrefour has launched a new activation of its partnership with the FFF for Euro 2016, announced the French retail group on 11/05/2016. The retail chain will launch an application entitled "Playback Challenge" through which fans can record their own video playback of the song "I was made for lovin' you, my team" which is the official song for supporters of the French national team, released on 27/04/2016 and sponsored by Carrefour. The most creative fans will appear in a new version of the clip, alongside French rock band Skip the Use.

"This unprecedented initiative in France allows Carrefour, a loyal partner of "Les Blues", to add to the momentum of French support in a festive and friendly manner," said Philippe Thobie, executive communications director of Carrefour France.

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Partners of the FFF

Major Partners:

• Nike (kit supplier, €42.6m per year until 2017-18)
• EDF (energy, until 2017-18)
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