Germany: Falken Tyres partner of the promotion/relegation matches and the 2016 German Supercup

Falken Tyres, a Japanese brand of tyres belonging to the Sumitomo Rubber Industries group, became the official partner of the promotion/relegation play-offs between the Bundesliga and the 2.Bundesliga and also between the 2.Bundesliga and the 3.Liga, on 13/05/2016. Falken Tyres also became an official partner of the 2016 edition of the German Supercup, a pre-season game between the Bundesliga Champions and the winners of the DFB-Pokal.

The German promotion/relegation play-offs and the Supercup are broadcast on free-TV in Germany. Falken Tyres gets visibility in the host stadiums, including on the LED advertising boards around the pitches as well as on interview boards. The brand will also receive hospitality packages and the possibility of activating its partnership in stadia.

The agreement was negotiated by Lagardère Sports Germany, the exclusive marketing agency for the promotion/relegation play-off matches and the German Supercup. Falken Tyres has been a premium partner of FC Ingolstadt 04 (Bundesliga) since 2015-16. In 2015-16 the brand also appeared on the advertising boards…