Premier League: Man City - Arsenal live in virtual reality in London, New York and Melbourne

Fans equipped with virtual reality headsets in bars in London (England), New York (United States) and Melbourne (Australia) had an immersive experience in an initiative taken by Manchester City FC for their final home game of the 2015-16 season, on 08/05/2016 at the Etihad Stadium (55,000) against Arsenal (2-2, Matchday 37 of the Premier League).

The club partnered with the British pay-TV group Sky Sports and the American virtual reality production company LiveLike VR to carry out this operation. Fans were able to follow the game with a 360° perspective and statistics on players and teams.

"At Manchester City, we're constantly exploring new ways to connect with our fans. In doing so, we proactively look for and embrace innovative technologies that can help complement our physical touch points and strengthen our relationship with our fans. Virtual Reality is one of them. There's still a lot to be done until the technology matures and we find the right content offering, but the fans’ reactions to this test prove how incredibly engaging and transformational virtual reality can be,…