Bundesliga: Opel (automobile) acquires the naming rights to the Mainz stadium until 2020-21

The German automobile maker Opel (a subsidiary of the US group General Motors) and 1.FSV Mainz 05 (Bundesliga) have formalised their partnership with regards to the naming rights of the stadium, formerly known as the Coface Arena, on 19/05/2016. The stadium (34,000 capacity) will now be known as the Opel Arena from the 2016-17 season until the end of the 2020-21 fiscal year. The deal is for an initial five year period, with the option of an extension beyond that date.

Mainz's stadium (34,000) has held the name of the company Coface (Coface stands for: "Compagnie française d'assurance pour le commerce extérieur") since its inauguration on 04/07/2011 (rights purchased in 2007). The German subsidiary of the French credit insurance group, which has its headquarters in Mainz, announced that it would not extend its naming partnership deal after the end of the 2015-16 season, on 02/12/2015. The contract between 1.FSV Mainz 05 and Coface was valued at between €1.8m and €1.9m per season.

In addition to the naming rights, Opel will gain publicity and hospitality packages in the stadium of…