TIM Cup: 8.43 million Italians watch the 2016 final on Rai1 (audience share: 38%)

AC Milan - Juventus (0-1 a.e.t.), the 2016 final of the TIM Cup, broadcast live in Italy by Rai1, allowed the Italian public TV channel to draw an average of 8.432 million viewers during the match (kick-off at 20:45 CET) on Saturday 21/05/2016.

This figure represented an audience share of 38.07%, and allowed Rai1 to achieve the best performance of the day in the Italian television market on 21/05/2016.

The record TV audience for a Coppa Italia final is for the 2010 edition (FC Internazionale Milano - AS Roma, 1-0), which drew an average of 11.694 million viewers for Rai1. The record for audience share is from the 2012 final (Juventus - SSC Napoli, 0-2), when Rai1 achieved a 42.44% share, with 11.586 million viewers on average.

9.2 million viewers for the 2015 Coppa Italia final

• Juventus - SS Lazio (2-1 a.e.t.), the 2015 final of the Coppa Italia, broadcast live in Italy by Rai1, had allowed the Italian public channel to draw an average of 9.202 million viewers during the match (kick-off 20:45 pm CET) on Wednesday, 20/05/2015.
  • This figure represented an audience share of 33.71%.
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