Euro 2016: Crédit Agricole launches its 360° campaign in activation of its partnership with the FFF

"France is alive with Euro 2016" is the message of the new 360° campaign launched by Crédit Agricole in activation of its partnership with the FFF, for Euro 2016, announced the French banking group on 20/05/2016.

This campaign will take TV form in a 30-second commercial which features players from the French national team as well as supporters preparing, each in their own way, for this competition. On the web, Crédit Agricole offers, from 23/05/2016, a series of five episodes in which the actor Maxime Musqua will "endeavour to verify whether the French are ready for Euro 2016" through challenges proposed to the public.

These videos will be shared on social networks with the hashtag #CôtéFoot, which will also allow users to earn 150 items of underwear in the colours of France, created by the brand Le Slip Français.