Ligue 1: Indonesian tyre manufacturer Multistrada now an official supplier of Paris Saint-Germain

The Indonesian tyre manufacturer, PT Multistrada Arah Sarana Tbk, has become an official supplier of Paris Saint-Germain (Ligue 1) until the the end of the 2018-19 season (three seasons), announced both parties on 23/05/2016.

PT Multistrada Arah Sarana Tbk has obtained visibility on the LED advertising boards in the Parc des Princes (47,929 capacity), where the manufacturer will advertise its two Achilles and Corsa brands. "The partnership will also be activated frequently on digital platforms accompanied with local activations in Indonesia," said Frédéric Longuépée, deputy CEO of the Parisian club, in charge of PSG's commercial activities.

Multistrada become the first foreign global partner of the Parisian club, excluding its Qatari partners. "Paris Saint-Germain is a young club compared to other big European clubs, but they've seen extraordinary development and they have fierce ambitions. It is the young soul and the spirit of the club that attracted us to work with PSG. In keeping with the clubs slogan, our collaboration will focus around "Dream Bigger!". Football is an…