NBA: new platform "NBA Playmakers" for video creation, made by BroadbandTV

News Tank Football - Paris - Initiative #69736 - Published on 24/05/16 at 11:24

The emphasis on sporting and cultural aspects of basketball via video montages of games as well as behind the scenes clips of NBA franchises, made by fans, with special effects and background music, this is the concept of the "NBA Playmakers" platform, whose launch was announced by the NBA and BroadbandTV, the US digital agency, on 17/05/2016. The best videos will be posted on the website "nbaplaymakers.tv" or instead on a dedicated YouTube page, launched later in the year.

"Sports is a passion-driven content vertical that offers exciting opportunities for video creators, media companies, brands, and advertisers; it’s a market with massive potential. NBA Playmakers brings all of the constituents together to deliver a powerful ecosystem that millennials care about. We’re empowering creators to build the future of sports entertainment by partnering with one of the most renowned sports leagues in the world, and arming them with the content, tools and solutions they need to be successful," said Shahrzad Rafati, founder and CEO of BroadbandTV.

  • "Creating and sharing videos with others…

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