Euro 2016: #FeelEverything, new marketing campaign from the global sponsor Hisense (electronics)

The Chinese group Hisense electronics, a global sponsor of Euro 2016, unveiled a new marketing campaign for the competition, marked by the hashtag #FeelEverything, on 20/05/2016. Created by the British marketing and media rights agency CSM Sport & Entertainment, it will be mainly active on social media platforms via Twitter, Facebook and Instagram.

"The #FeelEverything campaign will incorporate images of Hisense's flagship products in real time and animation videos with the brand's official mascots, Harley and Beta, which together will follow and light up the tournament. The influencers and media in the main European countries (France, Spain, Italy, Germany and UK) will relay the presence of the Hisense brand to the football world, including video content incorporating new Hisense products," said the Chinese group, on 20/05/2016.

Hisense will "quickly become a must-have brand in the dynamic French market"

…