Hisense: "Thanks to Euro 2016, we expect to quadruple our TV sales in France" (Rémy Journé)

"In this context, the opportunity to partner Euro 2016 and UEFA was a no-brainer. The Euro is taking place in 10 cities in France, which is attractive for Hisense because it offers us the opportunity to market ourselves all over France. We want the French to hear the name of Hisense and recognise our logo," said Rémy Journé, director of the...