Serie A: Samsung (electronics) extends deal as an official partner of Juventus until 2019

The Korean group Samsung Electronics has extended its official partnership with Juventus (Serie A TIM) for three years, until the end of the 2018-19 season, on 25/05/2016. Samsung has been linked to Juventus since 2013-14.

“The standout technological research towards young people and recent proposal of unique experiences dedicated to Bianconeri fans make for perfect conditions from which to develop and take this partnership to a new level,” said Giorgio Ricci, the head of global partnership and corporate revenues at Juventus, on 25/05/2016.

As part of this partnership, Samsung will implement a marketing activation programme as well as communication activations. The Korean group receives visibility on advertising boards in the Juventus Stadium (41,000 capacity), as well as at the Juventus Center, the club's training complex in Turin (ITA). Both brands held joint initiatives on digital platforms, as well as promotional activities, for fans of the club.

Samsung: 360° video produced by the Gear 360 camera, following Juventus' last home game in 2015-16

• The video was recorded at…